Expert reviews
Internal website review
The Marketing and Growth departments lead the redesign of the website and consulted the UX department on the best way to do this. Using insights from HotJar and other analytics provided from the marketing team I conducted an expert review with a junior UX researcher and designer of The Delta Studio’s website.
My role
- Established a set of guidelines to review the website against.
- Created a severity rating that helped prioritise recommended changes.
- Trained and advised the junior UX researcher on how to conduct an expert review using guidelines, as well as the analytics provided.
- Set up a reporting template.
- Reviewed the insights provided from the junior researcher.
- Reported the findings back to the internal teams.
Insurance Website Review
A well known South African insurance company wanted to redesign their website but was unsure how and where to start and exactly what and how much to redesign. With their budget being a constraint I conducted an expert review along with a senior UX consultant.
Using pre-existing heuristics, leveraging industry standards and the knowledge I’ve gained through user testing, I highlighted problematic areas on various pages and journeys. Along with these findings I also recommended changes to improve the overall user experience.
My role
- Conducted an expert review of the company’s website.
- Highlighted problematic areas on various pages and journeys.
- Recommended changes to improve the overall user experience.
- Presented findings to the client and other stakeholders.
