luca
Overview
A popular corona check-in app is changing their core business offering to mobile payments in order to adapt to the changing times.
Objective
Conduct user research to determine who the target audience and validate concept.
My role
UX Researcher
UX Designer
Scope
01
Hypotheses workshop
Determine important questions and hypotheses
02
Hypotheses refinement
Refined hypotheses to help determine priority and buy stakeholder buy-in
04
Wireframes
quick wireframes to be used for user testing and provide layout and structure to the UI team
03
User testing
Rapid user tests on wireframes to determine users feelings and perceptions
Hypothese workshop
The goal of the workshop was to determine important questions and hypotheses to be answered in order to validated and inform the product and marketing roadmap.
The workshop included product managers in charge of various aspects of the product as well as some members from the marketing team.
Each person participating in the workshop had a chance to raise their concerns and pressing questions which was used to help form various hypotheses.
At the end of the workshop all members involved had a number of “votes” that they used to vote for the final hypotheses. These votes helped to determine their priority.
Hypotheses refinement
Using the hypotheses from the worksop, I allocated existing insights from previous research I conducted as well as possible methods that could be used to validate each hypotheses.
This process helped to provide oversight and transparency to the entire team and gain research buy in from CEOs.
Product wireframes
Working together with the design team I designed quick wireframes in Miro using predetermined assumptions and existing insights from previous research insights.
Wireframes indicating the flow that restaurant staff will go through when sending or receiving a payment.
Screens include a restaurant menu where waiters/waitresses can easily select items to add to the customers’ bill.
User testing
Rapid user testing allowed for quick and effective feedback from real users and helped to validate some of the hypotheses determined in the workshop.
The biggest challenge the team and product faced was a negative brand perception due to mistrust from users regarding misconceptions around personal data usage and data privacy.