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Lentil

Concept design and validation

Working together with the Lentil team, we ideated on various concepts based on insights from user research. Narrowing it down, I set out to design and validate 2 concepts.

Concept 1

Personal and usage data donation

Objective

  • Identify user concerns and needs in regards to personal and usage data collected from various work related apps and services.
  • Validate the concept of donating personal and usage data to research institutes.
  • Using an existing brand identity, design screens based on requirements from POs and user research.

User research

I conducted user interviews with 15 participants ranging from ages 25-45 with the aim to identify users’ perceptions of personal data collection in exchange for software services.

Research insights showed that users aged between 31-45 are more concerned with exchanging their personal data for software services, where as users aged between 25-30 were less concerned.

As the participant segment was quite small, advised to conduct a quant study in order to validate this assumption.

Lentil_Concept1_UserResearch
Lentil_Concept1_UIDesign

UI Design

In parallel to the user research, I designed screens and created a prototype based on requirements identified by POs and other stakeholders, using an existing brand identity.

These screens would later be used for investor pitches and further user research.

Concept 2

Local concerts and performances based on listening data

Objective

  • Conceptualise a ticket purchasing platform using user’s listening data and requirements from POs.
  • Design a brand identity that the assumed target market can identify with.
  • Create an Information Architecture and user flows, design wireframes, app and website.

Information Architecture, User Flows, and Wireframes

I created an information architecture (IA) based on requirements from POs and other stakeholders.

Based on the IA I designed wireframes and user flows using best practices.

Lentil_Concept2_IA
Lentil_Concept2_UserFlow
Lentil_Concept2_Wireframes

Brand identity

As lentil is a start-up and consisted of a small team, my responsibilities included branding and UI.

I as tasked with designing a brand identity that our assumed target audience would be able to relate to and find appealing.

Lentil_Concept2_BI
Lentil_Concept2_UIDesign

UI Design

I designed a website that included information about our events creation platform with the aim of getting early adopters to sign up to join our service as part of our pilot.